About Us

Buck Mason was born from a simple idea: to build the kind of modern American wardrobe that works just as well today as it will years from now. The brand holds a deep respect for longevity, authenticity, and the easygoing spirit shaped by California life. Rather than following the fast pace of seasonal trends, the focus stays on clothing that feels familiar, trustworthy, and lasting. Each piece is meant to blend naturally into everyday life, worn often and valued more with each use.

The brand was founded in 2013 in Venice, California, by Sasha Koehn and Erik Allen Ford. What started inside a small 350-square-foot garage was driven by a clear and ambitious mission: to make clothes that truly last. The earliest collections centered on locally made jeans and T-shirts, chosen for their everyday usefulness and timeless character. From the beginning, the founders believed that quality materials, careful construction, and honest design mattered far more than quick growth or short-lived fashion moments. That belief continues to guide the company’s decisions and values today.

Craftsmanship has always been a core part of the Buck Mason approach. The brand brings together traditional making methods and modern thinking to create clothes that feel solid and polished without being overdone. Classic techniques are honored and kept alive, while new tools help improve consistency, comfort, and fit. This balance allows Buck Mason to build essentials that are both reliable and refined, pieces that quietly stand out without trying too hard. The result is clothing that supports confidence and ease, whether worn without thought or styled with care.

Design at Buck Mason follows the belief that a piece of clothing should outlast the person who made it. But durability is only half of that idea; the look also has to survive time. By studying and reworking classic American garments that people have relied on for generations, the brand updates familiar shapes with small, thoughtful changes. Details are sharpened, proportions adjusted, and fabrics chosen carefully to make pieces that feel current but still rooted in tradition. These are clothes made to be reached for again and again, becoming true staples instead of fleeting statements.

The feeling of California runs through every collection. There is a strong focus on comfort, simplicity, and ease, reflecting a way of life that values freedom and being genuine. Each garment carries a natural sense of relaxation, balancing polish with warmth. This easy attitude is no accident; it grows out of the personalities, experiences, and surroundings that shaped the brand from the very beginning. The clothing is designed to look as good as it feels, moving easily from place to place without losing its identity.

Production plays an equally important role in keeping quality high. Buck Mason works with well-regarded factories around the world, choosing partners that share the same standards and values. These facilities combine advanced technology with skilled handwork to ensure consistency and excellence. Partnerships are built carefully, looking not just at technical ability but also at fair practices. Good wages, safe conditions, and mutual respect are key to building long-term relationships that lead to better products.

Alongside global manufacturing, Buck Mason has invested in keeping American craftsmanship alive. By taking ownership of knitting and production facilities, the brand has strengthened its ability to control quality and honor traditional skills. These efforts reflect a long-term commitment to the craft itself, making sure that knowledge and expertise are not lost but instead adapted for the future. This hands-on involvement allows a deeper connection to the process and more responsibility at every step.

Buck Mason stores are designed as extensions of the brand’s personality. They are welcoming spaces meant to encourage conversation, comfort, and real connection. Visitors are invited to take their time, explore the collection, and enjoy a drink while getting to know the clothes. The goal is not just to sell garments, but to offer an experience that feels personal and honest. In every part of the work, from design to production to retail, Buck Mason stays focused on making clothing with purpose, integrity, and lasting meaning.